Though there are some seriously wealthy car collectors who buy hugely expensive exotic cars and actually drive them, many are bought simply as investments. Which brings me back to the idea of virtual exotic cars as NFTs. We doubt that whoever bought the Charlie Bit My Finger NFT is constantly watching the original movie file. Collectors and investors buying NFT art like to be able to brag that they have the original, and feel their investments are secure because the NFTs are unique, or at least limited, and the blockchain technology proves that their version is the real deal. Similarly, Bentley’s Blower recreation cars, stunning and perfect as they are, will never be worth as much as the original, even if they look and drive exactly the same. Related: Nissan GT-R NFT Brings $2.3 Million, Real GT-R Nismo Special Edition Also Included But the fact that we can all do a Google image search of the Mona Lisa doesn’t diminish the value of the original.
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It might seem strange that someone would pay a fortune for the original Charlie Bit My Finger clip when the rest of the world can still watch it for free on the internet. You’ve probably heard about Twitter founder Jack Dorsey selling his first ever tweet as an NFT for $2.9 million, someone spending $5.4 m on internet pioneer Tim Berners-Lee’s original email, and a load of the stars of internet memes cashing in on their fame. Coindesk says that $25 billion has been spent on NFTs since 2017. NFTs have been around since 2014, but only really hit the mainstream news last year when it became apparent that investors were jumping in hard. Alpine, Nissan, Lamborghini, Mercedes and Porsche have all tried to prove that they’re down with the (rich) kids by creating their own NFTs, despite the movement leaving many car fans entirely non-plussed.īut when you think about it, creating and selling virtual exotic and luxury cars is an entirely logical next step for car makers, because most of the collectors who buy the real ones are so paranoid about ruining their investments by actually using them that they don’t drive them anyway.įirst, a recap: NFTs, or non-fungible tokens, are a kind of one-off digital asset created with the same kind of blockchain technology used by cryptocurrencies.
Art collectors and investors are going nuts for NFTs right now, and marketing-savvy automakers haven’t been slow to latch onto the craze.
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